
An Arab brand proudly born in Kuwait, Naya is your go-to source for smart and healthy food alternatives. Backed by a passionate team, we’ve created a range of clean, innovative products that make it easier for you to eat well and live better. From sugar substitutes to keto-friendly sauces and natural ingredients, Naya is the brand for anyone looking to upgrade their nutrition without compromise.

Certified Healthy Sweeteners
From sweeteners to sauces and baking ingredients — Naya offers a thoughtfully crafted range of healthy food alternatives designed to fit different dietary lifestyles.
The benefits of our products include:
- Low in carbs or sugar-free
- Keto-friendly
- Diabetic-safe
- Non-GMO or organic (depending on the product)
- Plant-based or naturally sourced
- Free from artificial additives
💡 Why choose Naya?
Because not all alternatives are created equal. We carefully select every ingredient to give you a better, cleaner option — whether you're cutting carbs, managing blood sugar, or just making smarter choices for your kitchen.
OUR MISSION
At Naya, our mission is simple:
To make healthy living easier without sacrificing flavor or joy. We create smart food alternatives that support your lifestyle, whether you're managing sugar, following a keto plan, or just choosing cleaner ingredients.
Beyond products, we’re here to educate and inspire. Through our social media channels and the Healthy Recipes section on our website, we share practical tips, creative ideas, and our deep love for real, quality food.
Join us on a journey of better choices one meal at a time.
